aw20/21 color: addicted to artificial brights

In the digital world, life always looks better on a screen, so why not emulate irl with artificial color. Try mixing hints of electric pink, acid green, or hyper yellow with your winter color assortment. This will create a bankable palette that can easily transcend into spring and early summer. Another critical factor in this visibly artificial color trend is that customers appeal to makeup w strong impact on social media and real-life –– as we've become more accustomed to viewing colors through screens.

These color assortments will appeal to younger consumers. They are looking to capture an epic selfie or curve their boredom through a unique beauty experience delivered in a variety of playful colors; Ideally in cream formats that enable layering and a swift application.

face it, your skin is needy.

We're constantly on the lookout for beauty products that can pull double duty and get us out the door that much faster. Especially for a girl on the go –– which is pretty much all of us. This is why skincare is taking over our countertops and makeup bags. The biggest trend in beauty are makeup-skin-care hybrids once pioneered by Laura Mercier almost a decade ago. Today indie brands are making the biggest impact on the industry with their creation of single cult-products with more purpose and effectiveness in turning beauty routine into a dose of self-care. Share your favorite brands with us and tell us what you love most about them.