aw20/21 color: addicted to artificial brights

In the digital world, life always looks better on a screen, so why not emulate irl with artificial color. Try mixing hints of electric pink, acid green, or hyper yellow with your winter color assortment. This will create a bankable palette that can easily transcend into spring and early summer. Another critical factor in this visibly artificial color trend is that customers appeal to makeup w strong impact on social media and real-life –– as we've become more accustomed to viewing colors through screens.

These color assortments will appeal to younger consumers. They are looking to capture an epic selfie or curve their boredom through a unique beauty experience delivered in a variety of playful colors; Ideally in cream formats that enable layering and a swift application.